LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and streaming services has inten